There is a shift in how young Singaporeans approach success in life. To celebrate Singapore’s 59th year, Yeo’s is shining a spotlight on inspirational individuals who are making an impact in unconventional pursuits, choosing paths less traveled than the generation before them. We are proud to present: The New Pioneers.
“We are proud to feature changemakers who exemplify the voices of a new generation. Their stories share a common message — that it doesn’t matter if no one understands you, or if you don’t have established role models before you. In chasing their own unconventional dreams, they are an example of how everyone can dream differently.”
– Ang Chong Lee, CMO, Yeo’s
Creative Agency: Forsman & Bodenfors Singapore
Production Agency: F&B Studios Singapore
Client Director: Jade Cheng
Agency Producer: Joshua Tan
Creative Directors: Ivan Guerra, Gary Lim, Firrdaus Yusoff
Talent: Max Maeder, Yumi Pong, Ahmad Zahid, Rebecca Teo
Photography Team
Producer: Emily Teng
Photographer: Mun Kong
Digitech: Yann Cloitre
Photography Lighting Assistant: Melvin Leong, Hizuan
Assistant Makeup Artist: Ted
Wardrobe Assistant: Siew Rong
Prop Master: Aloysius Norman Benjamin
Art Assistant: Adli, Artaniar, Alexander
On-set Production Assistant: Chow Hui Xian
Forklift Operator: Beng Siang
Film Team
Director: Jason Feng
1st Assistant Director: Brenda Ong
Producer: Emily Teng
Cinematographer: Juffrie Friday
FPV Drone Pilot: Victor Wan Yi
1st Assistant Camera: Gabriel Yip
2nd Assistant Camera: Zolynn Phua
BTS Film Photographer: Gary Lim
BTS Video: Joshua Tan
Makeup Artist: Wu Yiqing
Wardrobe Stylist: Gary Sim
Props Master: Aloysius Norman Benjamin
Art Assistant: Adli, Artaniar
Gaffer: Kel Tay
Key Grip: Malik Basar
Key Grip Assistant: Danish Dali
Grip: Hafiz, Nigel Lai, Jia Ling
Digital Image Technician: Munesh Varadaraju
Driving Production Assistant: Sam Phua
On-set Production Assistant: Chow Hui Xian, Audrey Lew
On-set Sound Recordist: Jockim Nelson Pereira
Editor: Jason Feng
Storyboardist: agoodcitizen
Colourist: Chin Wen Khien
Online Artist: Reeve Koh Jia Yuan
Sound-mixing: Massive Music
