SK-II: Broadcast Your Beauty
An energetic, mixed-media spot created to launch the collaboration between SK-II and The Andy Warhol Foundation. The “Broadcast Your Beauty” concept is fittingly told through Warhol’s favorite medium: television.
With a highly stylized aesthetic, the spot captures the vibrant energy of the limited-edition ‘Pitera Essence’ bottle, immortalizing Warhol’s iconic words and echoing SK-II’s beauty philosophy. In line with the idea of broadcasting one’s beauty, the special edition bottles, along with SK-II’s ambassadors, are transmitted on screens across major cities—New York, Tokyo, and China—underscoring the brand’s global mission to celebrate all forms of beauty.
Forsman & Bodenfors Singapore
Creatives: Gary Lim, Lena Paik, Jason Feng, Firrdaus Yusoff, Shum Qihao, Ivan Guerra
Account Director: Adrian Oritz
Producer: Amanda Zhang
Unlisted
Executive Producer: Katie Mackin
Producer: Marlina Al-Johary
1stAveMachine
Director: Morgan Harary
Head of Production: Christos Mountzouros
Post Producer: Courtney Gnash
Additional Post Producer: Rob Holland
