Gojek: The Flow
Behind-the-scenes
Gojek is Southeast Asia’s leading on-demand multi-service platform. To launch Gojek's ride-hailing and food delivery services into new markets across the region, we developed a visual metaphor representing what customers can expect from Gojek: the removal of everyday frictions, leading to more flow in daily life—days when everything just works.
Take a look behind the scenes at one of the most ambitious productions ever undertaken in the midst of Covid-19. We spoke with director Henry Scholfield and his incredible team about the inspiration behind the concept and the challenges they faced.
Behind-the-scenes content team
Creatives: Lena Paik, Shum Qihao, Patrick Knowlton, Firrdaus Yusoff, John Bergdahl, Joakim Labraaten
Accounts: Abbe Hale, Jade Cheng
Producer: Ali Loveday-Herzinger, Mikyung Kim
Planners: Sanna Britsman, Julia Blomquist
Editor/Designer/Sound: Jason Feng
Videographer: Serge Prostakov
Creatives: Lena Paik, Shum Qihao, Patrick Knowlton, Firrdaus Yusoff, John Bergdahl, Joakim Labraaten
Accounts: Abbe Hale, Jade Cheng
Producer: Ali Loveday-Herzinger, Mikyung Kim
Planners: Sanna Britsman, Julia Blomquist
Editor/Designer/Sound: Jason Feng
Videographer: Serge Prostakov
*Full credits for the production of Gojek's 'The Flow' below.
Gojek: The Flow
Main Film 60s
"The Flow" campaign visualizes this concept by creating a stylized city where cars, motorbikes, and people seamlessly coexist, removing the chaos of everyday life. At the heart of this ambitious production is a grand, coordinated stunt: a motorcycle “globe of steel” inside a car motordrome, demonstrating how Gojek helps people "enjoy the flow." The campaign culminates with all the elements coming together to form the Gojek logo—a powerful way to introduce the brand.
The production was a massive undertaking, with 10 days of set construction and weeks of careful planning and coordination. The stunt involved 25 cars, 15 motorbikes, and numerous stunt drivers looping the motordrome 75 times. Despite the complexities, the team delivered a visually stunning campaign that captures the essence of Gojek's brand promise.
Credits
Advertising Agency: Forsman & Bodenfors, Singapore
Art director: John Bergdahl
Art director: Patrick Knowlton
Art director: Qihao Shum
Copywriter: Joakim Labraaten
Copywriter: Lena Paik
Copywriter: Firrdaus Yusoff
Video editor/designer: Jason Feng
Client director: Abbe Hale
Campaign manager: Jade Cheng
Planner: Julia Blomquist
Engagement planner: Sanna Britsman
Agency producer: Mikyung Kim
Executive producer: Ali Loveday-Herzinger
Director: Henry Scholfield / Caviar
Producer: Céline Roubaud
Line producer: Guillaume Le Gat
Production coordinator: Aurelie Mention
Storyboarder: Vince Wei
Casting director: Kharmel Cochrane
DOP: Mauro Chiarello
FPV OP: Sergi Ros Avalos
Operator: Florian Hatwagner
Production designer: Mark Connell
Stylist: Ameena Callender
Stylist assistant: Scarlet Wallis
Producer: Céline Roubaud
Line producer: Guillaume Le Gat
Production coordinator: Aurelie Mention
Storyboarder: Vince Wei
Casting director: Kharmel Cochrane
DOP: Mauro Chiarello
FPV OP: Sergi Ros Avalos
Operator: Florian Hatwagner
Production designer: Mark Connell
Stylist: Ameena Callender
Stylist assistant: Scarlet Wallis
VFX producer: Guilow Audibet / Mathematic Studio
Post producer: Jason Bartnett
Post-production Supervisor: Clément Pignal
VFX supervisor: Arthur Lemaitre, David Tomaszewski
VFX lead: Fred Brendon, Fabien Coupe
CG supervisor: Jehan Bouazza
Flame: Fred Brandon, Fabien Coupez, Hugo Aymerich, Clement Germain, Mikel Bianchi
Nuke composite: Yann Aldabe, Daniel Rodriguez
CG: Gregory Ginsburger
Editor: Hugo Lemant
Offline producer: Stephanie Pedelacq
Assist: Vince Goy, Maëlle Masson
Producer: Yuliia Pavliuk / Shelter Film
Executive producer: Albert Zurashvili
Production coordinator: Gena Shevchenko
Production assistant: Nikita Iichenko
First AD: Aleksey Smoliar
BTS: Serge Prostakov
Editor: Joe Guest / Final Cut
Assistant: Leah Burton
Colorist: Luke Morrison / Electric Theatre Collective
Colour Producer: Oliver Whitworth
Sound Producer: Xavier Benoist
Music: Einklang Audioproduktion GbR
Photographer: Artem Nadyozhin
Retoucher: Sveta Lytvynenko
Big Fish Production Crew: Julia Gladirenko, Mitya Prokhorov, Svyatoslav Znaechev
Insurer: Olivia Baup / Rubini & Associes
Post producer: Jason Bartnett
Post-production Supervisor: Clément Pignal
VFX supervisor: Arthur Lemaitre, David Tomaszewski
VFX lead: Fred Brendon, Fabien Coupe
CG supervisor: Jehan Bouazza
Flame: Fred Brandon, Fabien Coupez, Hugo Aymerich, Clement Germain, Mikel Bianchi
Nuke composite: Yann Aldabe, Daniel Rodriguez
CG: Gregory Ginsburger
Editor: Hugo Lemant
Offline producer: Stephanie Pedelacq
Assist: Vince Goy, Maëlle Masson
Producer: Yuliia Pavliuk / Shelter Film
Executive producer: Albert Zurashvili
Production coordinator: Gena Shevchenko
Production assistant: Nikita Iichenko
First AD: Aleksey Smoliar
BTS: Serge Prostakov
Editor: Joe Guest / Final Cut
Assistant: Leah Burton
Colorist: Luke Morrison / Electric Theatre Collective
Colour Producer: Oliver Whitworth
Sound Producer: Xavier Benoist
Music: Einklang Audioproduktion GbR
Photographer: Artem Nadyozhin
Retoucher: Sveta Lytvynenko
Big Fish Production Crew: Julia Gladirenko, Mitya Prokhorov, Svyatoslav Znaechev
Insurer: Olivia Baup / Rubini & Associes
