The summer of 2024, there was only one green on all screens — brat green. We saw the opportunity to make Yeo's First Harvest Green Tea the go-to for Gen Zs in Singapore.
So we got bratty, ripping out their packaging and turning it into brattea.
We teased influencers with cryptic brat invites. Then, we dropped the limited-edition brattea bottles at the hottest Gen Z spots in Singapore.
The response? So Julia.
Creative Agency: Forsman & Bodenfors
Creatives: Kenneth Wong, Reynard Adrianto, Gary Lim, Firrdaus Yusoff
Designer: Yen Wee
Client Directors: Jade Cheng
Producers: Joshua Tan
Head of PR: Deborah Abraham
Strategist: Uli Chan
Director & Editor: Jason Feng
Creatives: Kenneth Wong, Reynard Adrianto, Gary Lim, Firrdaus Yusoff
Designer: Yen Wee
Client Directors: Jade Cheng
Producers: Joshua Tan
Head of PR: Deborah Abraham
Strategist: Uli Chan
Director & Editor: Jason Feng
