Jason Feng - Mandarin Oriental: Letters to Neighbours

“Dear Neighbours, will you take care of our guests while we are away?”

— Mandarin Oriental, Singapore

True hospitality is always making sure your guests are well looked after, even when you’re not around. So when we were tasked to communicate the transformation of Mandarin Oriental, Singapore, we asked ourselves, how could we find a way to let the hotel ensure their guests would still be treated to world class service and reception while they were closed?

Turns out, the solution was just a stone’s throw away.

In true Singaporean 'kampong' camaraderie spirit, we got the General Manager, Philipp Knuepfer, to handwrite a letter inviting neighbouring hotels to take care of their guests while they are temporarily closed.

Cannes Festival of Creativity
1 x Shortlist: Strategic Storytelling
1 x Shortlist: Luxury Brand Storytelling

Effie Awards Singapore
1 x Gold: Small Budgets
1 x Gold: Timely Opportunity

Spikes Asia
1 x Silver: Breakthrough on a Budget
1 x Silver: Strategic Storytelling

Creative Circle Awards
Best of Category & 1 x Gold: Direct
1 x Gold: Creative Effectiveness
1 x Silver: Copywriting
1 x Silver: Brand Storytelling
1 x Bronze: Strategic Storytelling

NYFestivals
1 x Silver: Direct & Collateral
1 x Finalist: Small Budget/Big Idea

AdStars
1 x Crystal

Andy Awards
1 x Shortlist: Craft

Adfest
1 x Bronze: Direct
1 x Finalist: Strategic Storytelling

PR Director: Deborah Abraham
Creatives: Farhan Darma, Lena Paik
Group Creative Director: Ivan Guerra, Gary Lim, Rachel Kennedy
Executive Creative Director: Firrdaus Yusoff
Executive Producer: Ali Loveday-Herzinger
Director: Jason Feng
Account Director: Valerie Ho
Group Account Director: Adrian Ortiz